LUmkA is pleased to present a solo presentation of new work by Nelke Mast, a.k.a. Nelly Dansen.

Room 101, The Newman Hotel, 50 Newman St, London W1T 1PG
Oct 13 - 17, 2026
Can I build an empire without reproducing the politics of the empire? UGH! I’m not a Girlboss… I can’t help it; I just happen to be very ambitious. Madonna and The Whore Productions is expanding. Are you going to be a part of it?
– NELLY DANSEN, CEO of Madonna and The Whore Productions™
LUmkA is pleased to present Nelly Dansen: MEGA ATTRACTIVE™ HQ at Minor Attractions, 2026. Nelke Mast, performing under the alias NELLY DANSEN, invites you into the Madonna and The Whore Productions™ office. Dansen’s site-specific installation examines the currencies through which women negotiate power, ambition, and visibility, allowing economic, erotic, and cultural capital to bleed into one another.
Questioning the politics of the hotel room as a discreet location for business that “requires privacy,” Dansen opens the doors ofMadonna and The Whore Productions™ and invites those seeking her time to do so publicly. The temporary office is populated by traces of transactions, encounters and productions: napkins, notepads, business cards, paintings, framed one-of-a-kind DANSEN merchandise, drawings, contracts and other fragments from the larger Madonna and The Whore Productions™ universe. Moving between the personal and the professional, the fictional and the operational, MEGA ATTRACTIVE™ HQ asks how value is produced, negotiated, and exchanged — and on whose terms. Are you here to exchange your currency?
Throughout the office, DANSEN dresses her workspace with works by Killian Butler, Safae Gounane, Erika Peucelle, and Sammy Does, bringing the friendships and artistic relationships surrounding her practice into the Madonna and The Whore Productions™️ universe.
Killian Butler (B. 1992)
Killian Butler is a Dublin-born artist working between Dublin and London. Their interdisciplinary practice explores contemporary visual culture, identity, consumerism, and the shifting relationship between the individual and the images that surround them. Working across painting, installation, and collaborative projects, Butler draws on popular and digital imagery to examine how identity is constructed, performed, and consumed. Butler studied History of Art and Architecture at University College Dublin before completing a BFA at the Gerrit Rietveld Academie in Amsterdam.
Their work has been exhibited internationally, including at the Stedelijk Museum, Amsterdam, and they were a resident at the Florence Trust in London in 2025–26.
Nelly Dansen (B. 1998)
Nelke Mast, alias NELLY DANSEN, studied visual design at Hanzehogeschool Groningen (2015-2020), a master’s in art science at the Royal Academy of Art (KABK) in The Hague (2021-2023), and recently completed a Master’s in Artist's Film and Moving Image at Goldsmiths University. The artist’s practice explores researching erotic capital, self-conceptualisation, and the deconstruction of contemporary & artistic identity. Through the embodiment of NELLY DANSEN, she questions the boundaries of reality and fiction to captivate and critique the zeitgeist, using her alter ego as the primary tool for queer-feminist expression. Alongside the question “NELLY DANSEN: a GirlTM or a Concept?”, the Freudian Madonna vs. The Whore complex continues to be the red thread in her artistic practice. Lately, after performing “Smile, you’re on Camera”, her work examines the confines of surveillance capitalism
The artist has participated in international residencies at the PAF Performing Arts Forum in France, Fundaziun Nairs in Switzerland, and SIGN in Groningen. Her exhibitions and screenings have been hosted at Galerie de Schans, SEXYLAND WORLD, and the Chicago Underground Film Festival, among others.
Safae Gounane (B. 1999)
Safae Gounane explores play and intimacy, translating her inner world in relation to reality. Her figures emerge intuitively from memories, cultural background, and the people and images she encounters. Through obsessive drawing, she meets these figures and allows them to gradually take on a presence of their own within her paintings. Her practice connects themes of observation, existentialism, our current times, and relationships. Her paintings bring together layered inner and outer worlds, attempting to make the intangible tangible.
Erika Peucelle (B. 2000)
Erika Peucelle (b. 2000) is a painter whose work explores everyday experience, intimacy, and how identity is shaped through images and the act of looking. Peucelle’s visual language, emphasizing the youthful and banal, renders the image onto paper or canvas through gestures of both looseness and precision. The juxtaposition of gestural and realistic invites a pause as respite from contemporary culture’s constant stream of images.
Her work has been exhibited at Stigter van Doesburg, Madé van Krimpen, Art Antwerp, NAP+, and Guts Gallery in London, among others. Following her graduation, she was featured in the "Best of Graduates" exhibition at Galerie Ron Mandos and completed an artist residency at Madé van Krimpen.
Works
Madonna and The Whore Productions shirt, Fries business card, lipstick signature, small still of Nelly playing chess with a dude
90 x 75 cm (Framed)
35.4 x 29.5 in (Framed)
Unique Work
Acrylic ink and graphite pencil on 300 grams Fabriano paper
29.7 x 21 cm
Oil paint on paper
19 x 21 cm
7.5 x 8.2 in
Framed mixed-media collage, acrylic paint, laser print, tracing paper.
25.4 x 20.32 cm (Framed)
10 x 8 in (Framed)
Pencil on paper
21 x 14.8 cm
8.2 x 5.8 in
Oil paint on canvas
122 x 108 cm
48 x 42.5 in
Video
4 minutes and 49 seconds
Press